PPC management and advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to complement existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
What we think of PPC
There’s nothing more satisfying to us than seeing our clients’ businesses grow. It’s painful for us to watch ineffective PPC management waste a company’s potential.
To get the most out of your campaigns, we create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales.
We don’t stop there, though. We also test and analyze every aspect of your campaign and rigorously optimize it from click-to-close.
The consistent combination of PPC management, optimization and analytics is how we grow businesses…one click-at-a-time.